Blog

Increasing Activity and Improving Conversion (Part I)

Understanding human psychology is key to driving digital performance. In part one of this series, Kanda explores proven behavioural principles—authority, choice limitation, and anchoring—that increase user activity and dramatically improve conversion across websites and brands.

Discovery Sessions: The Foundation of Every Impactful Brand and Website

Every enduring brand or website starts with clarity. At Kanda, Discovery Sessions align strategy, design thinking, and business goals to create lasting brand value—far beyond the next 12-month cycle.

Simplification Takes Discipline, Confidence, and Intentionality

In a world overflowing with digital noise, creating a website that feels clear, focused, and effortless is anything but simple. It requires discipline to make strategic choices, confidence to stand behind them, and intentionality to ensure every detail serves a purpose. In this post, I’ll share how we approach simplification not as an aesthetic, but as a powerful design mindset and why it’s one of the most valuable investments you can make in your online presence.

Design for Meaningful Outcomes

Why outcome-driven design is more valuable than feature-focused output, learn how strategic brand, website, and Webflow design can deliver real business impact by focusing on user behaviour and long-term growth.