Mob
Overview
Mob simplifies home cooking with fun, accessible recipes tailored for modern lifestyles. Mob offers curated meal plans, dietary-specific content, and a premium subscription with exclusive features. Designed to make meal planning easy and inspiring.
Kanda played a strategic role in designing Mob’s first app—crafting a clear value proposition, driving user conversion, and laying the foundation for long-term growth. We continue to collaborate with their team to evolve the platform and refine the user experience.
Services
eCommerce Design
App Design
Website Design
Outcome
The Mob app launched successfully to hundreds of thousands of home cooks and now holds a 4.7-star average rating from over 1,600 reviews on the App Store. In parallel, the redesigned website sign-up flow has delivered significant improvements in conversion rates and a marked reduction in user drop-off.
Successful launch of the Mob App
13% increase in premium subscribers
8% reduction in sign up drop offsTestimonial
"Improved retention rates and increased conversion rates across key flows. Overall, the team's attention to detail was remarkable."
Michael Sladden
Lead Product Manager
More Work
